This Data Protection and Privacy Statement is to inform you of how Frankfurter Buchmesse GmbH collects, manages and processes your personal data that you have provided to us by using our online services on our website : www.buchmesse.de and other related websites, and/or via the functions and contents of these Websites (in the following jointly referred to as “online services” or “website“).
|Frankfurter Buchmesse GmbH, Frankfurt am Main
|Data protection officer of the operation
|Tatjana Walter, email@example.com
|Braubachstraße 16, 60311 Frankfurt am Main
The purpose of the company is organising the Frankfurter Buchmesse, promoting the book and publishing industry by organising book fairs and events abroad, organising congresses, conferences, seminars and similar events on a national and international level, as well as providing information on the book and publishing industry in the form of online databases. All data are collected processed and used solely in pursuit of the declared objectives of the company, in particular for the purpose of:
|Name of the controller of the data file according to data protection law
In pursuit of the purposes mentioned in clause e, the following personal data of each of the different groups of individuals is collected, processed and/or used:
The data mentioned under clause f, will be deleted when the purposes for which they were collected, cease to apply, unless other statutory storage periods are provided by law. The data retained due to statutory storage periods will be deleted upon expiry of the legally prescribed storage periods. To be able to promptly comply with an objection to use personal data that has been collected for advertising purposes, it is necessary to keep the data of persons filing an objection in a block list on a continuous basis.
To be able to fulfil the purposes listed under clauses e and f, it is necessary to exchange the data between affiliated companies and responsible sales and service partners within Germany, within the EU and across EU boundaries and such exchange is stipulated by contract. The data of interested parties, exhibitors, visitors, journalists or users of the website is therefore transferred to service partners within Germany, within the EU and across EU boundaries. Data are only transferred to countries outside EU boundaries, if these countries have a corresponding data protection agreement to that effect that this agreement ensures a data protection level similar to that within the EU (e.g. EU Standard Contractual Clauses and/or the Binding Corporate Rules). If a visitor permits an exhibitor to scan the barcode on their ticket, the visitor's registration details may be shared with that exhibitor, irregardless of whether the exhibitor is from Germany, another EU country or elsewhere in the world.
Some of our websites may have links to the websites of other companies and organisations. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail.
When you use our online ordering system, we obtain the data from you that
are necessary to process your order and to provide the agreed services.
Mandatory data fields that are used to collect the required data are always
clearly marked with an asterisk.
To ensure the secure transmission of your data, encrypting systems are used. This means that the communication between your browser and our ordering system is illegible for all other participants on the internet.
This website uses SSL encryption for the secure and safe transmission of sensitive contents, e.g. for the registration in MyBookFair. You can recognise an encrypted connection when the address field of the browser changes from "http://" to "https://" and when the padlock icon appears in your browser line. When the SSL encryption is enabled your data cannot be read by third parties during the transmission.
Cookies make it possible to recognise the users of the website. The purpose of this tracking is to facilitate the use of our website for the users. The users can always block cookies by adjusting the browser settings and thus object to the setting of cookies on a permanent basis. In addition, users can use the delete function of the browser or other software programmes to delete cookies that were already installed. This adjustment can be made with all standard internet browsers. However, if you disable the possibility to set cookies, you may not be able to fully use all functions of our website.
With each user access, the website of Frankfurter Buchmesse GmbH collects a
series of general data and information. This data and information are
stored in the log files of the server. The following information can be
(1) the types and versions of browsers used;
(2) the operating system used by the system that accesses the website;
(3) the website from which an accessing system is directed to our website (so-called referrer);
(4) the sub-websites that are called-up by a system accessing our website;
(5) the date and time when the access to our website took place;
(6) an internet protocol address (IP address);
(7) the internet service provider of the accessing system;
(8) other related data and information that are relevant to avert danger in the case of attacks on our information technology systems.
Frankfurter Buchmesse GmbH does not use the collected data to identify the respective individual. This information is rather needed:
(1) to present the contents of our website in a correct way
(2) to optimise the contents of our website as well as the advertising of our website
(3) to ensure the operability of our information technology systems and of the technology of our website on a permanent basis
(4) to provide the law enforcement authorities with the necessary information for prosecution in the case of a cyberattack.
In order to improve the performance and security of operating our websites, Frankfurter Buchmesse GmbH uses the
services of the provider Cloudflare,
Inc., 101 Townsend St., San Francisco, CA 94107, USA. Cloudflare operates a network of regionally distributed
servers connected via the internet, through
which content is delivered. This service is called Content Delivery or Content Distribution Network, CDN for
short. Cloudflare's CDN delivers data from a
location in the world according to where a visitor to our website is located, i.e. they route the visitor to the
nearest Cloudflare data centre.
Furthermore, Cloudflare offers protection against DDoS attacks. A DDoS attack is caused by a large number of simultaneous requests from different, remote-controlled botnets. The network of Cloudflare is structured in such a way that large DDoS attacks are automatically monitored and countered. To this end, Cloudflare analyses potential threats of visitor requests for various characteristics (the visitor's IP address, the requested resources, payload, and frequency of the request) and can block them accordingly to prevent overloading.
This website uses Google Analytics, a web analytics service of Google Inc. (“Google”).
Google Analytics uses so-called “cookies” – text files that are stored on your computer
in order to enable an analysis of the use of the website that is accessed by you. The
cookies-generated information about your use of the website is usually transferred to a
Google server in the United States of America and stored there. If the IP anonymization on
this website is activated, your IP address will be truncated within member states of the EU
or in other states that are party to the Agreement on the European Economic Area. Only in
exceptional cases, your full IP address will be transferred to a Google server in the United
States of America and shortened there. Upon request of the operator of this website, Google
will use this information to analyse your use of the website to compile reports on website
activities to the website operator and to provide other services relating to the use of the
website and the internet. The IP address transmitted by your browser via Google Analytics
will not be amalgamated with other data of Google. You have the possibility to prevent the
storage of cookies by adjusting your browser settings correspondingly; please note that you
may not be able to use all the functions of this website if you block the storage of cookies.
A further possibility to prevent that the data relating to your use of the website (including
their IP address) are collected and processed by Google via the cookie, is to install the
browser plugin that can be downloaded at
This website uses the open source web analytics application Matomo. Matomo
uses so-called “cookies”. These cookies are text files that are stored on
your computer in order to track and analyse your online visits to this
website. For this purpose, the cookie-generated data relating to your visit
to our website are stored on our server. The IP address is anonymised
before the data is stored.
The cookie-generated data of your visit to our website are not disclosed to third parties. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. If you want to object to the storage and use of your data, you can disable the storage and use functions by clicking on the following link: Revoke piwik data collection.
Clicking on this link will create an opt-out cookie in your browser that blocks the ability of Matomo to store user data. Deleting your cookies will include the deletion of the Matomo opt-out cookie. The opt-out cookie must be reactivated when you visit our website again.
Our website uses the Google Tag Manager for the provision of all tags
(Google Analytics) or banner ads or for other targeting measures.
Tags are small code elements on the website that help measuring the traffic and the visitor behaviour, capturing the impact of online advertising and of social channels, using remarketing and orientation towards target groups and testing and optimising the website.
Google Tag Manager tracks a series of tags and firing triggers that are defining when these tags are to be applied on the website. When a user visits the website, the current tag configuration is sent to the browser of the user. It contains instructions which tags are to be activated: Click here to read more about how Google Tag Manager works .
Google Tag Manager is a solution that allows the marketers to manage website tags via a user interface. The tool Tag Manager itself (that implements the tags) is a cookie-free domain. The tool ensures that other tags are activated that will gather data, if necessary. Google Tag Manager does not access these data. Deactivating tags on domain level or cookie level, will implement this deactivation for all tracking tags that are implemented with the Google Tag Manager.
Videos from the company Vimeo, Vimeo.com, Inc., 555 West 18th Street, New York,
New York 10011, USA, may be embedded on our website. When you visit one of our
pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established.
In the process, the Vimeo server is informed which of our pages you have visited and your IP
address is transmitted to Vimeo. This also applies if you are not logged in to Vimeo or do not
have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you wish to purchase a video of one of our events, e.g. the Frankfurt Conference, we will redirect you to the page of Vimeo on Demand, a service of Vimeo.com, Inc., 555 West 18th Street, New York, New York 10011, USA. There you have the option to register and purchase the video.
For more information on privacy at Vimeo please see https://vimeo.com/privacy.
Our website uses a “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park,
California 94025, USA, that creates a direct link to Facebook servers. Facebook receives
the information that you have visited our website. Facebook links this information to your
personal Facebook user account, if you have one and if you are logged in. If you visit other websites
that use “Facebook Pixels”, that information will also be linked to your Facebook account. We, however,
will not be informed of the other websites you visit.
Our pages contain integrated plugins of the social network Facebook that is provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise these Facebook plugins when you see the Facebook logo or the “like-button” on our internet pages. An overview of the Facebook plugins can be viewed here: Facebook plugin overview .
If you wish to block Facebook’s ability to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
The company page is jointly operated by Frankfurter Buchmesse GmbH and Facebook Ireland Limited, 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland. Frankfurter Buchmesse GmbH and Facebook
Ireland Ltd. are jointly responsible for ensuring Art. 4 No. 7 of the General Data Protection Regulation (GDPR).
When you visit our Facebook fan page, personal data is processed by the responsible parties (first responsible
second responsible party: Frankfurter Buchmesse GmbH). Below you can read more on what data is involved, how it is
processed, and what rights you have in this respect.
Frankfurter Buchmesse GmbH has reached an agreement with Facebook on joint responsibility under data protection law with regard to the processing of personal data. Data is processed in accordance with Art. 26 GDPR, which you can view here: Processing of personal data.
In this agreement, Facebook acknowledges its joint responsibility with regard to so-called Insights data and assumes obligations under data protection law to inform affected persons about data security or reporting data protection violations. In addition, the agreement stipulates that Facebook is the primary contact for protecting personal rights (Art. 15-22 GDPR). As the provider of the social network, Facebook alone has direct access to the necessary information and can also immediately take any necessary measures and provide information.
To operate the Facebook fan page, we use Facebook's Insights function to obtain anonymous statistical data on the users of our Facebook fan page. Facebook provides information on the Insights function and on Facebook pages in its Data Policy.
Frankfurter Buchmesse GmbH as the operator of the fan page does not make any decisions regarding the processing of Insights data. The visitor statistics compiled are transmitted to Frankfurter Buchmesse GmbH in anonymous form only. We have no access to the underlying data.
On Facebook’s Ad Preferences page, users can influence the extent to which their user behaviour can be recorded when visiting our Facebook fan page. Further options are offered in the Facebook Settings and the Form for Submitting Objections.
You can prevent Facebook from processing your data via cookies by setting the preferences of your own browser to prevent cookies from third parties or to prevent cookies from Facebook.
We use the information collected by Facebook and provided via Facebook Insights, such as demographic and geographic analyses, to better understand how our Facebook fan page can better reach our fans and provide content relevant to them.
We maintain this Facebook fan page to communicate with Facebook users and visitors to our fan page. In accordance with the balancing of interests according to Art. 6 para. 1 lit. f) GDPR, this serves to safeguard our overwhelmingly justifiable interests in the presentation of our offering and in effective communication with customers and interested parties.
Inquiries regarding the rights of those affected should be addressed directly to Facebook. Please use the form provided by Facebook for inquiries: Rights of those affected Should you make inquiries to us, these will be transmitted to Facebook as the primary data controller.
Our websites have integrated features of the service Twitter that is
provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, USA. Using Twitter and the feature “Re-Tweet”, will link the
websites visited by you with your Twitter account and announced to other
users. During this process, data are also sent to Twitter. Please note that
we, as the provider of these websites, are not informed of the contents of
the transmitted data and their usage by Twitter. If you wish to read more
Your privacy settings of your Twitter account can be changed by clicking on this link: Twitter Login.
Our websites have integrated features of the service provider Instagram
that is provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA,
94025, USA. If you are logged in to your Instagram account, you are able to
link the contents of our websites with your Instagram profile by clicking
on the Instagram button. In this way, Instagram is able to associate your
visit to our pages with your user account. Please note that we, as the
provider of these websites, are not informed of the contents of the
transmitted data and their usage by Instagram.
Our website uses features of the network LinkedIn that is provided by
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time you access one of our websites containing features of LinkedIn, a
connection to the servers of LinkedIn is established. LinkedIn receives
notification that you have visited our website with your IP address. If you
are logged in to your LinkedIn account, and click on the LinkedIn
“recommend button”, LinkedIn will be able to attribute your visit to our
internet page to your profile and your user account. Please note that we,
as the provider of these internet pages, are not informed of the contents
of the transmitted data and their usage by LinkedIn.
Our website uses “Insight Tags”, a product of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The “Insight Tag” is a pixel provided by LinkedIn that creates a direct link to LinkedIn servers. LinkedIn receives the information that you have visited our website. LinkedIn connects this information to a unique ID that is either saved on your device as a cookie or provided by your end device (smartphone “Ad ID”) and links it to your LinkedIn account if you are logged in. If you visit other websites that use “Insight Tags”, that information will also be linked to your account. We, however, will not be informed of the other websites you visit.
You can log into LinkedIn and deactivate data collection at any time by following this link: LinkedIn data collection Opt-out .
Our website uses features of the network XING that is provided by XING AG,
Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of
our websites containing features of XING, a connection to the servers of
XING is established. To our knowledge, personal data are not stored when
you access XING. In particular, no IP addresses are stored and no usage
behaviour is analysed.
Some of our websites contain integrated components of Shariff. Shariff was
developed for the German computer magazine c't and is published via GitHub,
The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.
We use the privacy-friendly Shariff buttons for our share function.
Background: The customary social media buttons send the user data to the social media platform each time when the website is accessed and, by doing so, notify the social media networks of the exact browsing behaviour of the user (user tracking). The user does not have to be logged in or be member of the network to be tracked.
Conversely, a Shariff button, establishes a direct contact between the social network and the visitor not before the user clicks on the share button.
Our websites may contain integrated plugins of the social network
SoundCloud that is provided by SoundCloud Limited, Berners House, 47-48
Berners Street, London W1T 3NF, UK. You can recognise the SoundCloud
plugins when you see the SoundCloud logo on the websites. If you visit our
website, a direct connection will be established between your browser and
the SoundCloud server when the plugin has been activated. SoundCloud
receives notification that you have visited our website with your IP
address. If you are logged in to your SoundCloud user account and click on
the “like button” or the “share button”, you can link and/or share the
contents of our websites with your SoundCloud profile. This enables
SoundCloud to associate your visit to our pages with your user account.
Please note that we, as the provider of these websites, are not informed of
the contents of the transmitted data and their usage by SoundCloud.
If you wish to block SoundCloud’s ability to associate your visit to our website with your SoundCloud user account, please log out of your SoundCloud user account before you activate the contents of the SoundCloud plugin.
Our websites have integrated features of the digital music streaming
service Spotify. The provider is the Spotify AB, Birger Jarlsgatan 61, 113
56 Stockholm in Sweden. You can recognise the Spotify plugins when you see
the green logo on our website. An overview of the Spotify plugins can be
viewed at Spotify plugins.
If you visit our website, a direct connection can be established via the plugin between your browser and the Spotify server. Spotify receives notification that you have visited our website with your IP address. If you are logged in to your Spotify account and click on the Spotify button, you can link the contents of our website with your Spotify profile. In this way, Spotify is able to associate your visit to our pages with your user account.
If you wish to block Spotify’s ability to associate your visit to our website with your Spotify user account, please log out of your Spotify user account.
We use the social network Pinterest that is provided by Pinterest,
Inc., 808 Brannan St, San Francisco, CA 94103, USA.
If you click on the Pinterest button, Pinterest receives information that you have accessed the relevant page on our website. If you are logged in to Pinterest, Pinterest can associate your visit to your account. If you click on the Pinterest button, the transmitted data are stored by Pinterest in the USA. If do not wish Pinterest to receive your data, please log out of your Pinterest account.
To process ticket sales for digital events, Frankfurter Buchmesse GmbH uses the services of Eventbrite, Inc.,
a company registered in Delaware, 155 5th Street, Floor 7, San Francisco, CA 94103, USA. The following personal
data is collected and processed during ticket sales: First Name, Last Name, Email Address, Company Name, Sales
Tax/VAT ID, Billing Address. Ticket buyers have the option to create an account with Eventbrite, but it is not
required to purchase a ticket. Information about data protection at Eventbrite can be found at
As the organiser, Frankfurter Buchmesse GmbH has access to the above-mentioned data of the participants in an event. The data is used to prepare for and follow-up after the event.
No personal data is collected and processed when using the streaming services that are integrated on the website of Frankfurter Buchmesse GmbH.
As part of the streaming, Frankfurter Buchmesse GmbH offers a chat option. If a user follows the chat without being logged in, only the IP address is collected but not stored. If the user of the chat is logged in with their MyBookFair account, the following data will be processed: First name, last name, email, screen name (this can be created in the chat itself if the visitor only wants to appear under a screen name in the chat history). If the user has also created a matchmaking profile, the following personal data may also be displayed: Profile picture from matchmaking, the online status (shared with own matchmaking contacts), the link to one’s own matchmaking profile. When the user writes messages in the chat, the following personal data are also collected and processed: Message text, time of sending the message.
During the digital events of Frankfurter Buchmesse GmbH, the services of sli.do s. r. o., Vajnorská 100/A, 831 04
Bratislava, Slovakia, are used. These services allow viewers to ask questions and interact.
The following personal data may be provided voluntarily by participants:
name, e-mail address, company, content of the surveys. Other data collected may include technical data (devices, log data, browser data, IP address) and cookies.
Further information on data protection at Slido: privacy-policy
For smartphone and desktop users, Frankfurter Buchmesse GmbH offers a matchmaking service with an optional video
As a part of this matchmaking offer, we process the following personal data according to the respective input field: contact details, profile picture, company position, details of your social media presence, your interests in visiting the fair, country interests, company activities, your joint contacts with other users, and your login details. We commissioned Eyeled GmbH, Science Park 1, 66123 Saarbrücken, Germany, to process these personal data.
When you contact other participants and use the message function, the following additional data are processed: message text, recipient, time of sending a message, time of reading a message. Your online status is shared with your contacts.
You can choose to take advantage of an optional video chat function when matchmaking. When establishing a video chat, the following data are processed: recipient, time of the call, duration of the call, audio and video data. All data are transmitted in encrypted form. If technically possible, the audio and video connection is established between the call participants directly. Only in exceptional cases (e.g. if a direct connection cannot be established) will the connection be routed via our servers.
Data are only processed during matchmaking with your consent. Any corresponding matchmaking data can be deleted in the app. Please note that you can register for matchmaking on several apps. Your personal data will only be deleted on our servers if the data have also been deleted on all linked devices. If your profile is still linked to other devices, you will receive a corresponding message when deleting.
Users of the video chat function can deactivate it at any time by using the corresponding checkbox in their profile. The data processed during a video call are not stored permanently, yet also cannot be deleted.
Digital events of Frankfurter Buchmesse GmbH can be recorded. Participants will be informed about the recording
the beginning of and during an event. The recordings are used for documentation, media coverage and promotion of
the events organised by Frankfurter Buchmesse GmbH.
It is possible that you as a participant are visible or audible in a recording, possibly only in the background. If you do not want this, you have the option to deactivate your camera and microphone.
Frankfurter Buchmesse GmbH processes the recordings made for media coverage of the event for subsequent reporting and for advertising other similar events in both print and online media.
The website of Frankfurter Buchmesse GmbH offers its visitors the
possibility to subscribe to the information and newsletter services of our
company. The volume and nature of personal data transmitted during the
subscription process to the particular information or newsletter service
depends on the input mask you use.
Frankfurter Buchmesse GmbH informs its customers and business partners about the offers of the company in regular intervals by means of information and newsletter services. The information and newsletter services of our company can generally be received by the interested parties only if
(1) they have a valid e-mail account
(2) they have registered
for information or newsletter services. We rely on the “double opt-in” process. For legal reasons, a confirmation is sent to the e-mail address that was entered by the person registering for the first time for the information or newsletter service. This confirmation e-mail is sent out to confirm that the owner of the e-mail address, as the data subject, has authorised the receipt of the information and/or newsletter service.
If you register for the information and/or newsletter services, we will also store the IP address that the internet service provider (ISP) has assigned to the computer system that was used by you at the time of the registration, including the date and the time of the log-in. It is necessary to collect these data to be able to track any possible abuse of your e-mail address at a later point of time and thus serves the legal protection of those responsible for the processing of the data.
The personal data gathered during the subscription of the information and newsletter services are used only for providing our informations and newsletter services. Furthermore, subscribers of information and newsletter services can be notified by e-mail if this should be necessary for the operation of the information and/or newsletter service or if a registration is required, e.g. in the case of changes to the information and newsletter services or changes of the technology. The personal data that is gathered within the scope of the information and newsletter services will not be disclosed to third parties. The data subject may at any time cancel the subscription to our information and newsletter services. He or she may at any time withdraw the consent to the storage of personal data that was given for the purpose of using the information and newsletter services. Each information and newsletter service offers a link specifically for the withdrawal of the consent.
The information and newsletter services offered by Frankfurter Buchmesse
GmbH contain so-called tracking pixels. A tracking pixel is a miniature
graphic that is embedded in e-mails that are sent in the HTML format and it
permits log file recording and log file analysis. This enables the
statistical interpretation of the success or failure of online marketing
campaigns. By means of the embedded tracking pixel, Frankfurter Buchmesse
GmbH can identify if an e-mail was opened by a user and when it was opened
and which of the links contained in the e-mail were accessed by the user.
The data gathered by means of these tracking pixels that are contained in the information and newsletter services are stored and analysed by us in order to optimise the mailings and to better adapt the content of future information and newsletter services to the preferences of the client. These personal data are not conveyed to third parties. The data subjects may at any time withdraw the consent that they have given separately by means of the “double opt-in” process. Following the revocation, these personal data are deleted. Unsubscribing from the information and newsletter services will be treated automatically as revocation by Frankfurter Buchmesse GmbH.
In addition, each individual (data subject) has the following rights:
Please send your request in writing to firstname.lastname@example.org or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main, Germany.
Last updated: November 2021
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